I spearheaded the North American launch of SeaNXT Elite, a high-end underwater scooter built in France, designed for yachts and center consoles. My role included building the product website, developing key partnerships, and collaborating with affiliates to introduce the product to the luxury boating and yachting market. I navigated the challenges of entering a new market by learning the specific demands of this high-end audience, ensuring a successful product launch and brand presence in North America.

To get a tour operator to use a third-party booking platform like Fareharbor, I’d start by showing them the practical benefits of going digital. I’ve seen businesses struggle with manual booking processes that lead to missed opportunities and a lot of wasted time. By sitting down with the operator, we can look at how Fareharbor can make their life easier—whether it’s cutting down on double bookings, improving real-time availability, or even helping them upsell packages they may not be offering right now.

What really helps is walking them through how simple the integration process is, plus the fact that they’ll have support and training for their team every step of the way. I like to share stories of other operators who made the switch and saw their bookings jump while reducing their day-to-day workload. Seeing those kinds of results makes the benefits of Fareharbor clear and relatable.

I played a key role in the launch of the Nomad Mini, which replaced the Nemo dive system, marking the next evolution in BLU3’s product lineup. As Nemo was phased out, my focus was on ensuring a smooth transition for customers, providing clear communication and exciting updates about the Nomad Mini’s improved capabilities.

Despite production delays, I worked closely with the team to keep customers informed and excited about the new product, addressing their concerns and maintaining trust. By highlighting the advantages of the Nomad Mini, we were able to keep enthusiasm high and successfully launch a product that surpassed expectations

I was instrumental in the launch of BLU3’s second product, the Nomad Dive System, which built on the success of Nemo while targeting more advanced divers and new market segments. I helped lay the groundwork for a successful release by coordinating the product pre-orders and developing strategies to raise the necessary funds for production. This included engaging with early adopters and diving enthusiasts to generate excitement and secure commitments before the official launch.

In addition, I worked to expand BLU3’s reach by identifying and targeting new customer segments that would benefit from the Nomad’s unique capabilities, such as deeper dives and longer run times. My involvement included crafting messaging that resonated with these new audiences and building partnerships that would support long-term product success. By focusing on both pre-launch funding and market expansion, we ensured that the Nomad Dive System entered the market with strong momentum.

I played a pivotal role in launching BLU3’s first product, the Nemo dive system, which set the foundation for the company’s success. My responsibilities included developing detailed product pages that effectively communicated the unique features of the Nemo system, such as its portability, airline-friendliness, and ease of use for beginner divers. I also helped establish critical relationships with new dealers, ensuring wide distribution both nationally and internationally.

In addition to building out the company’s Amazon presence, I spearheaded the affiliate program, recruiting influencers and content creators to help grow brand awareness. I was responsible for curating marketing content across various platforms, ensuring consistent messaging and engagement. I also streamlined shipping processes to accommodate international sales, making it easier for global customers to access the product. This holistic approach helped position Nemo as a leading solution in the shallow water diving market.