Nemo dive system
Helped launch BLU3’s first product. Built the product pages, signed new dealers at home and abroad, set up the Amazon presence and started the affiliate program with influencers and creators.
Work
Launches, partnerships and growth.
Highlights from my career, from building a global startup’s product line to running a consultancy. For current client results, see the Local Business Consulting case studies.
BLU3
Three dive system launches.
At BLU3 my role grew from shipping and logistics to the Amazon store, marketing and the affiliate program, for products sold in more than 50 countries.
Nomad dive system
Coordinated pre-orders to help fund production, and reached new segments of more advanced divers with messaging built around deeper dives and longer run times.
Nomad Mini
Managed the move from Nemo to Nomad Mini, kept customers informed through production delays and helped launch a product that beat expectations.
Along the way I negotiated better shipping rates with UPS and FedEx, and added a CRM and live chat to improve customer service.
SeaNXT Elite: North American launch
Led the digital launch of SeaNXT Elite, a high-end French underwater scooter for yachts and center consoles. Built the product website, set up partnerships and worked with affiliates to introduce it to the luxury boating market.
Result: Strong engagement from affiliates and new partners, more visibility and more sales inquiries.
FareHarbor booking integration
Moved a tour operator from manual bookings to FareHarbor: assessed their needs, customized the platform, trained the staff and supported them after launch.
Result: A 20% increase in bookings within three months, smoother operations and happier customers.
Trade shows
On the show floor with clients.
I help brands get the most out of trade shows, from booth messaging and content to the partner and dealer conversations that happen there. That includes outdoor and fishing industry shows with FluxJet and dive industry events.
Today
Local Business Consulting
Through Local Business Consulting I work with local service businesses, healthcare practices, skilled trades and e-commerce brands on search visibility, websites, content and paid media. The case studies show the before and after, with client names kept private.
Have a launch or a growth problem?
I do this work through Local Business Consulting. Book a free 30-minute strategy call and we will look at your website, Google profile and lead flow, then decide what to fix first.