I played a pivotal role in launching BLU3’s first product, the Nemo dive system, which set the foundation for the company’s success. My responsibilities included developing detailed product pages that effectively communicated the unique features of the Nemo system, such as its portability, airline-friendliness, and ease of use for beginner divers. I also helped establish critical relationships with new dealers, ensuring wide distribution both nationally and internationally.

In addition to building out the company’s Amazon presence, I spearheaded the affiliate program, recruiting influencers and content creators to help grow brand awareness. I was responsible for curating marketing content across various platforms, ensuring consistent messaging and engagement. I also streamlined shipping processes to accommodate international sales, making it easier for global customers to access the product. This holistic approach helped position Nemo as a leading solution in the shallow water diving market.